Facebook and Instagram remain two of the most powerful platforms for reaching Indian consumers with laser-targeted, visually engaging ads. Whether your goal is leads, e-commerce sales or brand awareness, our Meta Ads team builds campaigns around your specific business objective.
What’s Included
- Audience research and custom/lookalike audience building
- Creative strategy — ad copy, images and video built to stop the scroll
- Full-funnel campaign structure (awareness, consideration, conversion)
- Pixel and conversion API setup for accurate tracking
- Continuous A/B testing of creatives and audiences
Our Process
- Strategy — We define your ideal audience and the funnel that fits your goal.
- Creative Production — Scroll-stopping ad creatives built specifically for Meta placements.
- Launch & Test — Multiple audiences and creatives tested in parallel to find what wins.
- Scale — Budget shifted toward the best-performing combinations, reported monthly.
Why Choose PR Shweta for Meta Ads
Great targeting means nothing without great creative. We pair data-driven audience strategy with scroll-stopping design, so your ads actually get seen — and acted on.
Frequently Asked Questions
Both run through the same Meta Ads platform and can be managed together. Instagram tends to skew younger and more visual, while Facebook often has a broader, slightly older audience — we allocate budget based on where your specific customers actually are.
We tailor budgets to your goals and industry, typically starting with a testing budget to identify winning audiences and creatives before scaling spend on what works.
Yes, our in-house creative team designs and produces ad images and videos as part of the service, so you don't need a separate design resource.